Ryan Singer

Head of Strategy at Basecamp
rsinger@gmail.com
Twitter, LinkedIn

People in the software industry know how to build things, but they struggle with what to build.

What's valuable, what matters, what trade-offs should we make?

That's my expertise. I combine fifteen years of product design experience with a rigorous approach to determining what customers value. I uncover the chains of cause and effect leading up to usage on the demand side to build the right things on the supply side.

Theory is nothing without practice. I've built software interfaces, designed back-end systems, written marketing campaigns and led development teams. My strategy work always includes actionable concepts that address the hard questions so designers and developers are able to make the right trade-offs during implementation.

I've made a list of past articles and talks available.