We did all this discovery... now how do we decide?
The ideas, the interviews, the stories, the pain points — they all start to pile up. That's where the problem comes in...
Learn what Shape Up is about. Read the book. See how it's evolved in recent talks, podcasts, and articles.
Figure out why your team has slowed down and how to apply techniques from Shape Up with your existing process.
If you think I can help, but you're not sure how, we can have a call to talk through your challenge and sketch out suggestions.
I've worked on all levels of the software stack, from UI design to programming to strategy. Over 17 years at 37signals, I designed features used by millions and eventually became Head of Strategy. In 2019 I wrote Shape Up, and three years later founded Felt Presence to help product teams stop running in circles and regain the thrill of building.
The ideas, the interviews, the stories, the pain points — they all start to pile up. That's where the problem comes in...
Different moments in the company call for green-lighting different project. What counts as "impactful" depends on what we're trying to do.
A founder came to me with questions about his team's results adopting Shape Up. Some projects were knockouts. They got exactly what they wanted done, when they wanted it done. But other projects dragged on, stuck at the last yard line. What was going on?