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Ryan Singer

Head of Product Strategy, Basecamp

Interview on HumanCurrent

2018

Interview on Laroche.fm

2018

  • How to think about strategy for design
  • How we ship every six weeks at Basecamp
  • Supply vs demand thinking
  • Affordances and actions
  • Option value of UI real estate
  • How design is like a network
  • Making something kind of bad but really useful
  • The effects of individual changes on the larger whole

Talk at Mind the Product

San Francisco, 2015

  • A shorthand for sketching the affordances and flows the product should provide
  • How to break the work into orthogonal mini projects
  • Integrating the team around one part to get it "done" so you can stop worrying about it, and repeating that process

A Tour of the Design Process at 37signals

Future of Web Apps, London, 2010

  • Thinking through a product as a Rails model
  • Roughing affordances in with real code before styling much
  • Starting with a simpler idea for a feature that could be more complex
  • Cheaply experimenting with style by screenshotting the coded version and then making changes in code

Designing with Forces: On Christopher Alexander and UI Design

The School of Visual Arts, New York City, 2010

  • Using Alexander's form/context definitions to set a boundary on the problem
  • The notion of forces as requirements coming from outside the boundary of the form that you're designing
  • Resolving forces with a wireframe-level design concept
  • Examples from real design decisions we made while building the first version of Highrise